What separates you from the competition?
You’re either in finance, IT, marketing, real estate, sports, painting, accounting, travel, insurance, manufacturing, coaching, inspecting, plumbing/heating, shipping, not for profit, law, retail, printing, mortgage/lending, automotive, construction, health care, fitness, food, promotion, banking, home improvement, telecom, or something else.
What makes you stand out from the crowd?
Make sure your 30 second promo, or elevator speech, includes an unforgettable sound bite. You want people in the room to seek you out and find out more about what you do. Don’t say you are the full service provider and can do everything for everybody. Blah. Blah. Blah.
“Full Service” might mean something important to you and your firm, but how many of your clients actually buy all of your services? Okay, maybe a couple. The truth is, very few folks need everything you have. Nobody can do it all. Identify the one or two things you do best and bang it home.
Why would your ideal client pick you over your competition, which your prospect views as another option?
Stand out from the crowd. Be exciting. Be enthusiastic. Be sought out.
Be different as you explain your value proposition.
Heat Up Your Sales!