Sales Kitchen’s 13 Ways To Have A Great ’13

A baker’s dozen from the Kitchen: 13 ways to Heat Up Your Sales in ’13.

1) 2012 Review (closed, lost, opportunities, highlights)

2) 2013 Plan (SMART Goals)

  • Mandate monthly results meetings
  • Establish goals for all employees

3. Develop three initiatives for Q1

  • Cause Marketing
  • Monthly newsletter (step it up to twice a month)
  • Update your sell sheets
  • Keep your website fresh; explore or upgrade e-commerce

4) Post your quarterly and annual goals in a high traffic location

  • Review them every week
  • Ensure everyone on your team knows all your goals
    • They really do want to help you succeed!

5) Revisit your value proposition (do you have a value proposition?)

6) Get More Customers (Improve lead generation)

  • Cold calling, warm calling, social media, referrals, internet, networking, power partner

7) Get your current customers to buy more stuff (upsell)

  • Do your customers know about all your products and services?
  • Expand your offerings

8) Get social: what do your on-line properties say about your firm and how you keep up with the changes in how we do business? Check out these links, if I can do it, anybody can:

  • Facebook
  • Google +
  • Twitter
  • LinkedIn
  • Pinterest

9) Understand your competition

  • Identify their strengths and weaknesses
  • Understand their pricing
  • Advertise your benefits

10)  Focus on Customer Loyalty

  • Develop your ”Customer Service Rules” (these are not guidelines)
  • Put yourself in your customer’s desk
    • Understand their goals
    • What keeps them up at night?
  • Understand why customers leave

11) Be the master of your time

  • There are 168 hours in the week
  • Manage your business; don’t let it manage you
  • Running late is inexcusable

12) Continuous Improvement

  • Get smarter
  • Become a better speaker
  • Become a better coach
  • Become a better friend
  • How’s that exercise program working out?

13) Exude Contagious Enthusiasm

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One Response to Sales Kitchen’s 13 Ways To Have A Great ’13

  1. Steve Gumm January 31, 2013 at 9:44 pm #

    Mike – great work on this one. Particular love 11 & 12. It’s easy to get in a rut and just keep on keeping on. Thanks for the kick in the butt to re-evaluate and take a step back in order to take a few extra forward! Cheers!


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