Develop the Sales Process
First, we identify Business Development Initiatives. We establish where your company would like to be. We figure out how you will get there by analyzing what your company has done in the past, where your company currently stands and HOW you’ll reach your goal. We then give you the tools to reach that goal through a cooked-to-order combination of Sales Planning, SMART goal Setting and Measurement.
Action steps:
- Analyze historical performance: by product, by sales rep, by total company.
- Establish benchmarks and develop sales plan: annual, quarterly, monthly.
- Set SMART goals by rep. Obtain buy-in ensuring ownership.
- Schedule bi-monthly accountability meetings and formal quarterly reviews ensuring results are meeting expectations.


Mike Cooper is Head Chef and Chief Sales Officer, at Sales Kitchen, a sales leadership, coaching and business development consulting firm headquartered in Naperville, Illinois. He has managed, coached or trained more than 1,800 sales professionals and earned numerous awards for leadership, sales achievement and for being a difference maker.
Coop advises businesses like yours to do BIG things and get your sales smokin'. Clients typically need a Sales Director or Sales Leader because they have BIG sales goals but sales results are undercooked. He will lead and guide your sales team to actually achieve those goals by developing and delivering cooked-to-order, revenue-producing sales solutions for you. Sales Kitchen ~ Heat Up Your Sales!