Develop a Sales Force
We’ve identified Business Development Initiatives, we’ve begun executing our plan, but how can we make our execution more effective? It’s time to learn the techniques that will transform your Sales Team into a seasoned Sales Force.
Action steps:
- Understand the order process and basic product knowledge.
- Understand everything about the company, product line, competition, and customers.
- Build strong customer relationships; know, like, and trust.
- Category captain; become the go to person for all issues, questions, opportunities for the category.


Mike Cooper is Head Chef and Chief Sales Officer, at Sales Kitchen, a sales leadership, coaching and business development consulting firm headquartered in Naperville, Illinois. He has managed, coached or trained more than 1,800 sales professionals and earned numerous awards for leadership, sales achievement and for being a difference maker.
Coop advises businesses like yours to do BIG things and get your sales smokin'. Clients typically need a Sales Director or Sales Leader because they have BIG sales goals but sales results are undercooked. He will lead and guide your sales team to actually achieve those goals by developing and delivering cooked-to-order, revenue-producing sales solutions for you. Sales Kitchen ~ Heat Up Your Sales!