It is vacation time. We’ve got a couple ideas on how to stay focused and enthusiastic during the holiday vacation periods. As part of your overall selling and marketing strategy you should know everything about your competitors and customers ~ their products and services, their pricing, their strengths, their weaknesses and last but not least, […]
Author Archive | Mike Cooper
November, 2011
Pumpkins, Turkeys, and Leaves. Oh My! ‘Tis the Accountability Season. Naughty and nice. 6.5 year end sales tips for immediate results. Ribbon Cuttings, Holiday Parties, and more…
Dare To Be Different…
What separates you from the competition? You’re either in finance, IT, marketing, real estate, sports, painting, accounting, travel, insurance, manufacturing, coaching, inspecting, plumbing/heating, shipping, not for profit, law, retail, printing, mortgage/lending, automotive, construction, health care, fitness, food, promotion, banking, home improvement, telecom, or something else. What makes you stand out from the crowd? Make sure […]
Six Steps in the Selling Process
If your sales are in a slump, don’t fire your sales manager. Analyze your selling process to see if it contains all the ingredients for success. Sales planning: a) goal setting, b) business development, and c) develop strategies and tactics. Sales Presentation development: a) meticulous preparation ~ know everything about the customer, their customers, and […]
September/October 2011 Newsletter
Are Your Results Scary? Frightfully Focused: Bailey Boneyard Bistro Sign up for Google + Fourth Quarter Push and Promotion Opportunities The 10 Scariest Words in the English Language
Fourth Quarter Push & Promotion Opportunities
Upcoming holidays and special events provide plenty of promotion and themed merchandising possibilities. Everybody is pinching their pennies. (Just the other day, I got an IOU from the ATM.) How can you use the holidays to Heat Up Your Sales? October: Halloween provides Spooktacular Savings. Scare up some ways to provide added value for your […]